iEmpathize believes telling the stories of survivors and advocates is vital to the movement to combat human trafficking. We can provide journalists with expert information, videos and photography. For interviews, to license stills and/or video please contact our Project Manager Terell McConnell:  terell@iempathize.org / office: 303.625.4074


Press Releases

Ambassador Eduardo Medina Mora Supports Mexican Athlete in Fighting Human Trafficking– May 6th, 2014

Yesterday Ambassador Eduardo Medina Mora welcomed Norma Bastidas to the Mexican Embassy to recognize and celebrate her completion of race across Mexico and the United States as part of the campaign and documentary “Be Relentless” to combat human trafficking…

Bastidas Completes World-Record-Breaking Ultra-Triathlon– May 2nd, 2014

After 3,762 miles and 65 days of continuous swimming, biking and running, extreme athlete and sexual assault survivor Norma Bastidas will complete a world-record-breaking ultra-triathlon, arriving at the National Mall in Washington, D.C….

Triathlon World Record Holder to Speak at OLA to Highlight Fight Against Human Smuggling and Domestic Violence – April 30th, 2014

Washington DC – The Mayor’s Office on Latino Affairs (OLA) is proud to announce that Norma Bastidas, triathlon world record holder, will be speaking at OLA about her 65-day, 3,700-mile athletic journey from from Cancun, Mexico to Washington D.C….

Sexual Violence Survivor Seeks to Break Ultra-Triathlon World Record to Encourage People to Be Relentless in Fight Against Human Trafficking– March 1st, 2014

Norma Bastidas, a 46-year-old single mom, survivor of sexual abuse and violence, humanitarian, and the first woman ultramarathoner to complete seven ultramarathons on seven continents in seven months in 2009, now seeks to break the world record for an ultra-triathlon by completing 3,536 miles (5,690 km) in 45-55 days…

Sobreviviente de violencia sexual busca romper un record mundial en un ultra triatlón, para animar a las personas a ser implacables en la lucha en contra de la trata de personas – 1 de marzo de 2014

Norma Bastidas, una madre soltera de 46 años sobreviviente de abuso y violencia sexual, humanitaria y la primer mujer ultra maratonista en completar 7 ultra maratones, en 7 continentes, en 7 meses en el 2009, ahora busca romper el récord de un ultra triatlón al completar 5690 km en 36-45 días…

Be Relentless in the News

Washington Post | Norma Bastidas is about to complete the longest triathlon ever

Normally I try to remind people to stand up and move around, to break up a long workday stint at the computer, especially on a Fitness Friday. But you might just want to stay seated for a few minutes as you consider what Norma Bastidas is about to accomplish. You’ll feel tired just reading it. And you will marvel at what one determined human being can do…

UN.GIFT | Triathlete crosses a continent to raise awareness on human trafficking 

( UNODC ) – Since the Blue Heart campaign was launched in Mexico in April 2010, UNODC has been working in the prevention of human trafficking and to raise awareness among those most vulnerable to this crime. UNODC has joined forces with iEmpathize to support Mexican-Canadian ultra-marathoner Norma Bastidas, a survivor of human trafficking and sexual abuse, in her latest undertaking…

Self Magazine |Woman Aims to Set Record for Longest (and We Mean Really Long) Triathlon Ever

While we’re at our desks in our swivel chairs, Norma Bastidas, 47, is pushing through the third leg of what she hopes will be a record-smashing triathlon finish. Her goal? To get from Cancun, Mexico, to Washington, D.C., after swimming 95 miles, biking 2,932 miles, and running 735 miles — and if she makes it, she’ll more than double the current Guinness World Record set by Aussie David Holleran. Sounds completely insane, right??…

CNN | Woman tackles world’s longest triathlon

The first time I spoke to Norma Bastidas, she was having a rough couple of days. Thirty miles into her attempt to set the record for the world’s longest triathlon, Bastidas, 47, had to start over due to a GPS malfunction. The saltwater off Cancun, Mexico, was eating away at her gums and throat. Her face was sunburned. She’d been stung several times by sea creatures, so her lips were swollen…

Outside | Woman Attempts Longest Triathlon

Norma Bastidas makes an Ironman sound easy. The 47-year-old woman is currently trying to set the record for the world’s longest triathlon—3,762 miles from Cancun, Mexico, to Washington, DC. Compare that to an Ironman triathlon, which covers (only!) 140 miles. Bastidas finished the 95-mile swim in the Caribbean on March 20. She crossed the U.S.-Mexico border about two weeks later, averaging 130 miles per day on her bike…

LaGrange News | People see you doing the impossible and realize it’s possible

Norma Bastidas is a survivor. The 47-year-old single mom is a survivor of sexual abuse and violence…“When I started, people said I was breaking a physical barrier, but if I break this record, then … people see you doing the impossible and realize it’s possible,” Bastidas said Tuesday, as she stopped in LaGrange along her trek. “It’s a metaphor to let people see that anyone can overcome. I am a survivor, and I can overcome.”…

UNODC | Triathlete crosses a continent to raise awareness on human trafficking 

Since the Blue Heart campaign was launched in Mexico in April 2010, UNODC has been working in the prevention of human trafficking and to raise awareness among those most vulnerable to this crime. UNODC has joined forces with iEmpathize to support Mexican-Canadian ultra-marathoner Norma Bastidas, a survivor of human trafficking and sexual abuse, in her latest undertaking: to cover more than 5,000 kilometers between Cancun, Mexico, and Washington, DC, through a mix of running, cycling and swimming and thus give more visibility to the issue…

The Washington Post | Another incredible woman, in the middle of a 3,500-mile triathlon

I hadn’t planned three straight posts on women performing amazing feats of endurance, but my story Tuesday on Katie Pumphrey, a Baltimore woman who is confronting the pain of fibromyalgia by preparing to swim the English Channel, prompted a reader to e-mail me about Norma Bastidas. It turns out that Bastidas is swimming, biking and running from Cancun, Mexico, to Washington, D.C., to bring attention to human trafficking….

The Mexico News Network | Norma Bastidas Be Relentless

Mexican-Canadian athlete, Norma Bastidas, will face one of the biggest challenges in her career, as she will travel 5 thousand 690 kilometers in 45 days with the objective of bringing together authorities and society against the human trafficking worldwide…

The Daily News of Open Water Swimming | Be Relentless, Norma Bastidas 

Norma Bastidas, a Mexican endurance athlete and mother, is attempting the world’s longest triathlon and is currently on her first swim leg – redefining what a strong human being and a woman is and can be…

Peter Greenberg Worldwide | Radio Guest Norma Bastidas from the Waldorf Astoria Orlando

You’ve heard of marathons, triathlons, and even ultra triathlons, but you’ll never guess how far Norma Bastidas  is willing to go…all in the fight to end human trafficking. She talks about her new documentary, Be Relentless, and how you can get involved in the cause…

Blog Talk Radio | Stop Child Abuse Now (SCAN) 

Tonight’s special guest is Norma Bastidas from Vancouver, Canada, an abuse survivor and activist who uses her athletic abilities to bring about awareness. On July 11, 2009, Norma became the fastest and fiercest female in history by running 7 of the planet’s most unforgiving environments on all 7 continents in 7 months…

The Laredo Sun | Sexual Violence Survivor Seeks to Break Ultra-Triathlon World Record to Encourage People to Be Relentless in Fight Against Human Trafficking

Norma Bastidas, a 46-year-old single mom, survivor of sexual abuse and violence, humanitarian, and the first woman ultramarathoner to complete seven ultramarathons on seven continents in seven months in 2009, now seeks to break the world record for an ultra-triathlon by completing 3,536 miles (5,690 km) in 36-45 days…